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Public Sale is Now in Progress. More info

ABL token contract address is 0xf8b358b3397a8ea5464f8cc753645d42e14b79ea

AIRBLOC is a decentralized personal data protocol
where individuals would be able to monetize their data,
and advertisers would be able to buy these data to conduct
targeted marketing campaigns for higher ROIs.

White Paper
Technical White Paper
One Pager

Led by ab180, a Big Data Analytics Firm

We Have Raised over

2,300,000USD

Equity funding
(Series A led by GS SHOP)

We Have Tracked over

40,000,000+

Mobile Devices
(2/3 of Mobile Devices in Korea)

We Collect over

100,000,000+

Data points from
(Daily 100+ different data types)

ab180

Our Parent Company ab180 is one of Korea's TOP digital advertising company which services over 300 enterprises including Ebay Korea, GS Shop, and Woowa Brothers.
Go to ab180

Ebay Korea

Ebay Korea

No. 1 E-commerce Market Leader in Korea
30,000,000 Users

Woowa Brothers

Woowa Brothers

No. 1 Food Delivery Market Leader in Korea
20,000,000 Users

THIS IS OUR TEAM

Anchored by the
finest digital marketing professionals in Korea

Our CEO Roi Nam and the development team lead Wonkyung Lyu were selected as the National TOP 8 software developers of Software Maestro by the Ministry of Science and ICT in Korea
Our team of developers comprise of Korea's finest software engineers from top enterprises such as Google, LINE, Naver, Software Maestro, and WeMakePrice.

member
Roi Nam

Chief Executive Officer
& Co-founder

linkedin
member
Sam Lee

Chief Revenue Officer

linkedin
member
Lee-On Ong Dong Seng

Chief Strategy Officer

linkedin
member
Wonkyung Lyu

Dev Team Lead
& Co-founder

linkedin github
member
Hunjae Jung

Back-end Part Lead
& Co-founder

linkedin github
member
Naeun Kim

Design Team Lead
PM & Co-founder

linkedin
member
Hyojun Kim

Blockchain Engineer
Full stack Developer

linkedin github
member
Byeongsu Hong

Blockchain
Software Engineer

github
member
Irene Kim

Head of
Business Partnerships

linkedin
member
Woojung Kim

Front-end
Part Lead

linkedin github
member
Jaewan Lee

Mobile
Software Engineer

linkedin github
member
Jaemoon Lee

Customer Growth
Manager

linkedin
member
Jinwook Jo

QA
Engineer

linkedin
member
Chanhee Lee

Front-end
Software Engineer

linkedin github
member
Yunseop Song

Full stack
Developer

linkedin github
member
Seonggun Ahn

Customer Growth
Part Lead

linkedin
member
Juhong Jung

Full stack
Developer

linkedin github
member
Jinyoung Seok

Mobile
Software Engineer

linkedin
member
Hotaek Won

UI
Designer

linkedin
member
Hyungchul Park

Back-end
Software Engineer

linkedin github
member
Kyoungmin Jung

Mobile Part
Lead

linkedin github
member
Yongwon Choi

Business Growth
Manager

linkedin
member
Sungho Song

Back-end
Software Engineer

linkedin github
member
Hyungmin Kim

Brand
Designer

linkedin
member
Seol Hun

Front-end
Software Engineer

linkedin
ab180 team

THESE ARE OUR INVESTORS

OK Blockchain Capital

OK Blockchain Capital is a venture capital fund of OK group focusing on blockchain industry investment. OK Blockchain Capital is committed to providing comprehensive support to promising blockchain projects and top-notch teams, to help growing the industry. OK Blockchain Capital will focus on investing in more world-class blockchain infrastructures with high potential, to help building a robust blockchain ecosystem.

Huobi Capital

Huobi Capital is the investment arm of Huobi Group, focusing exclusively on promising ventures and projects related to blockchain technology, digital currency, and crypto assets. Projects supported by Huobi Capital are able to tap into Huobi's rich ecosystem resources including Huobi Exchange, Huobi News, Huobi Labs, Huobi Eco Fund and Huobi partners' resources.

Bgogo Group

Bgogo is the first digital asset exchange with supernode listing authority, designed to list the most high quality and promising digital assets. Bgogo’s Founders include members from leading Internet companies such as Facebook, Twitter, IBM, Alibaba, etc. The former COO of Huobi is also the current COO of Bgogo. Investors and supernodes of Bgogo include well-known venture capitals and institutions such as Pantera Capital, DHVC, Hashed, Node Capital, and Amber AI.

Bitshine Group

Bitshine Group is a Shanghai and Hong Kong based leader in digitalization solutions, ecosystem operation, strategic advisory, and multi-asset class investment holding group. Bitshine Group is partnered with leading blockchain institutions such as Binance, Fenbushi and Amber AI. They are made up of seasoned professionals who had long tenures from Carlyle, Goldman Sachs, Morgan Stanley and entrepreneurs who have successfully built up multiple successful businesses.

IMO Ventures

IMO Ventures is a family of founders investing and incubating early stage ground breaking technology driven companies across US and China. As an experienced investing team with strong creative spirit, they desire to see advanced technology companies changing the world and impacting human life. With their strong industry connections to leading technology enterprises across to world, IMO Ventures will help Airbloc Protocol to reach global adoption.

ICON FOUNDATION

ICON is Korea’s most successful blockchain project pioneered by The Loop, a company which developed multiple fundamental blockchain technologies. ICON is one of the largest inter-blockchain networks in the world in addition to it being a top 20 cryptocurrency. ICON’s decentralized network allows independent blockchains with different governance to transact with one another without intermediaries.

Coinplug

Coinplug is the world's 2nd, and Korea's 1st Blockchain Patent Holder - with a cumulative of 115 blockchain related patents in Korea and 46 international patents. It is founded by the finest engineers from both Silicon Valley and Korea, including Vitalik Buterin (Co-Founder of Ethereum) as a technical advisor. Coinplug has spearheaded an array of innovative blockchain solutions and has worked with many leading enterprises in Korea.

Fenbushi Digital

Fenbushi Digital, an affiliate of Fenbushi Capital, is a leading strategic investor in the digital asset sector, bringing together some of the most influential pioneers in blockchain technology to invest in innovative decentralized projects that leverage novel token economic models to disrupt a wide range of industries. Fenbushi Digital positions itself as a long term strategic partner to its projects, taking an active role to work with its projects to build the future decentralized ecosystem.

Amber Ai

Amber AI is a leading trading firm. By combining state-of-the-art machine learning with sophisticated quantitative research and best-in-class technology, the firm invests, trades and provides liquidity in cryptocurrencies and derivatives, turning over billions monthly. Amber AI works with leading companies in the blockchain ecosystem such as ImToken, NEO, NERVOS, Qtum, SparkPool, ViaBTC, Huobi, OKEx and many others.

Blue Block

Blue Block is founded by established technology investment firms like MindWorks Ventures and investors from Gobi Partners with over a century of collective investment experience. Blue Block advises in the most promising blockchain projects from around the world with a team of senior professionals from PwC, Morgan Stanley, and Credit Suisse.

Node Capital

Node Capital is a venture capital company focusing on blockchain industry. It is also one of the world’s earliest professional investment institutions in the blockchain industry. It aims to connect every node in the blockchain industry through project investments and cooperation to promote a healthy and stable development of the blockchain industry

Blockwater capital

BlockWater is a leading crypto investment firm that focuses on bringing blockchain enabled projects to the real world application. BlockWater's thesis is to provide opportunities to make an impact in the world by locating and assembling great minds across the globe. BlockWater not only commits to invest in blockchain ecosystem but also provides consulting to blockchain projects.

SIGNUM CAPITAL

Signum Capital is a Singapore-based firm that exclusively consults in Blockchain-enabled companies. Its mission is to realize the future of Blockchain economy by consulting game-changing projects and companies.

Deblock

Deblock is a blockchain accelerator in Korea which is co-invested by ICON foundation & Ad4th Insight, a blockchain specialist company, will not only invest in Airbloc Protocol, but also assist Airbloc in globalization and expanding networks.

Foundation X

FoundationX is one of Korea’s rising blockchain venture capital funds and accelerators. FoundationX is focused on building and investing into promising blockchain projects.

THESE ARE OUR ADVISORS

JH Kim

JH Kim

ICON Foundation Council &
CEO, theloop, Inc. add_circle_outline

While building the ICON Project, I’ve waited for a team like what Airbloc Protocol has. The team behind Airbloc Protocol has strong execution power because of their vast technical expertise with regards to the data industry. Airbloc Protocol, based on blockchain technology, has the execution and technical prowess to build a decentralized data protocol for the world market. I certainly believe that Airbloc Protocol will usher in a new era to the data market.

Jason Han

Jason Han

CEO, Kakao Blockchain Subsidiary add_circle_outline

The Airbloc team has plenty of seasoned programmers and experience in the advertisement industry. The data and advertisement industry is ripe for disruption and I believe Airbloc is well-positioned to realize the decentralized personal data protocol.

Jason Han

Richard Yun

COO, Coinplug
Co-founder, Metadium. add_circle_outline

There are many factors that drive successful innovation. However, industry insights, experience and dedication are at the heart of it. Also, the Airbloc Protocol team has solved data industrial problems with high technical competence and commitment. Hence, I am confident that this team will pave the way for disruption and innovation of the data industry through the Airbloc Protocol project.

Sean Lee

Sean Lee

Director, Corporate VC, GS Shop add_circle_outline

Having witnessed ab180’s past journey closely, I am confident that this blueprint will turn into a reality. They have proven themselves capable by solving various problems in the advertising market. The team has technological expertise and strikingly strong execution power. I am looking forward to see how the Airbloc team, backed by competence and passion, will transform the existing advertising market.

David Kim

David Kim

CEO, BlueBlock Capital add_circle_outline

The Airbloc project is composed with key ingredients that help drive business success. The project tackles real world problems the advertising and data industry faces today and plans to leverage an innovative personal data protocol to help address such issues using real industry experience and technology experts. Each member of the team dreams big and visualizes their common dream through their commitment to Airbloc. An original idea led by their solid team with robust execution on a viable business model are key ingredients that will help drive their business success.

Sungjae Hwang

Sungjae Hwang

CEO, FoundationX add_circle_outline

WEBSITE link

The Airbloc team is comprised of capable programmers backed by passion and initiative. Most importantly, they have a clear mission to decentralize the data industry. I admire and support their journey wholeheartedly.

Louis Jinhwa Kim

Louis Jinhwa Kim

Co-founder/Board of Director,
The Blockchain Association add_circle_outline

WEBSITE link

The advertising and data market continues to democratize itself. Airbloc carries the potential to grow into a service that can democratize the advertising and data markets. I am pleased to join the Airbloc team.

Timothy Yang

Joon Hong

Co-founder/ CEO, weBloc add_circle_outline

Airbloc Protocol consists of team members with the highest level of digital user behavior attribution analysis technology. With expertise and execution power in the data and advertising industry, they already have the know-how to handle tens of millions of user data. I fully support Airbloc’s philosophy and direction, and I am more than happy to add my digital marketing experience and knowledge. I am glad to join Airbloc Protocol’s exciting journey.

Dorjee Sun

Dorjee Sun

COO, Santiment add_circle_outline

WEBSITE link

For more than the last two decades, the revenue from ad industry is the tsunami wave of money that has driven the rise of the centralized multinationals now controlling all our personal data. But the tide is turning with blockchain technology. The outcry from this is the clarion call to action and I believe that blockchain’s distributed, immutable and transparent nature must represent the future of our user data. Airbloc is perfectly positioned to help users understand, control, defend and monetise their own data and tokenise this network.

Ken J. Kim

Ken J. Kim

Executive Director, SRVC add_circle_outline

WEBSITE link

Airbloc aims to be the world’s first ever protocol and dApp (decentralized application) in the advertising market that provides data collection & monetization solution. I believe that Airbloc will truly disrupt the data industry.

Seo Wooseok

Seo Wooseok

Adjunct Professor,
Kyunghee University add_circle_outline

Airbloc with its data marketplace and protocol will truly disrupt the data market, just like the immense changes brought by Internet to the world. Airbloc’s unique protocol via the Airbloc SDK provides infinite scalability and will become a broader platform for all advertisement tech, CRM, data marketplace, and many others. I am very pleased to be able to help Airbloc achieve its goals.

Timothy Yang

Timothy Yang

CSO, 42 Media Corp. add_circle_outline

Airbloc offers a breakthrough by providing an ecosystem in which both individuals and institutional participants can take control of their data and monetize the same on a level playing field. I have faith in Airbloc team’s talent pool and, more importantly, their ambitious vision that is matched by their passion. Breakthroughs can only be achieved with the right mix of such components, and I am thrilled be part of Airbloc team’s endeavours.

Timothy Yang

Wong Ziyang

CEO of Blockfolks

The Airbloc team has given huge thought to how they wish to execute the monetization of data. By allowing data-sharing and privacy to be transparent and controlled by the user, companies and users alike can feel more secure in participating in the crucial data economy. Having worked closely with the team over the past few months, I am proud to say that every aspect of Airbloc - be it the technology, the vision, the product or their drive to succeed is top notch. This places them as one of the top companies to execute blockchain technologies for mass adoption.

Timothy Yang

Derek Kitikomolsuk

ICO Consultant

Aside from their impressive execution power, clearly fuelled by their passion and dedication, what I appreciate about the Airbloc team is how receptive they are to learning and exploring new ideas. They are genuinely humble and exceptional people. This is crucial as we are treading into new frontiers. It is a privilege to be on their team and I am excited to see what Airbloc will achieve in the future!


THESE ARE OUR PARTNERS

GS SHOP

GS SHOP is Korea’s leading online home shopping retail platform. In 2017, GS SHOP’s gross merchandise volume amounted to $3.5B USD. It is also part of GS GROUP, one of Korea’s largest conglomerates.

Coinplug

Coinplug is the world's 2nd, and Korea's 1st Blockchain Patent Holder - with a cumulative of 115 blockchain related patents in Korea and 46 international patents. It is founded by the finest engineers from both Silicon Valley and Korea, including Vitalik Buterin (Co-Founder of Ethereum) as a technical advisor. Coinplug has spearheaded an array of innovative blockchain solutions and has worked with many leading enterprises in Korea.

Amber Ai

Amber AI is a leading trading firm. By combining state-of-the-art machine learning with sophisticated quantitative research and best-in-class technology, the firm invests, trades and provides liquidity in cryptocurrencies and derivatives, turning over billions monthly. Amber AI works with leading companies in the blockchain ecosystem such as ImToken, NEO, NERVOS, Qtum, SparkPool, ViaBTC, Huobi, OKEx and many others.

Allbit

Allbit is Korea’s leading decentralized cryptocurrency exchange developed by blockchain technology start-up Ozys. It was invested by Upbit, one of Korea’s oldest and leading cryptocurrency exchanges.

FoundationX

FoundationX is one of Korea’s rising blockchain venture capital funds and accelerators. FoundationX is focused on building and investing into promising blockchain projects.

VEAT Law Firm

VEAT Law Firm is one of Korea’s leading law firms focused on providing legal counsel to start-ups. The firm has also provided legal advise to several blockchain start-ups including Airbloc Protocol.

ORANGEFARM

ORANGEFARM is focused on incubating promising start-ups within Korea. ab180, the parent company of Airbloc Protocol was incubated by ORANGEFARM back in 2017. It is also a subsidiary of SmileGate (one of the leading gaming companies in the world that is behind the popular FPS videogame CrossFire)

SENTIENCE

SENTIENCE is one of Korea’s leading data science company comprised of the top researchers from KAIST University in Korea. Airbloc Protocol was chosen as a partner of SENTIENCE to co-develop statistical and machine learning models.

Deblock

Deblock is a blockchain accelerator in Korea which is co-invested by ICON foundation & Ad4th Insight, a blockchain specialist company, will not only invest in Airbloc Protocol, but also assist Airbloc in globalization and expanding networks.

THESE ARE OUR ECOSYSTEM PARTNERS

BATTLE ENTERTAINMENT

Battle Entertainment is a leading comics platform within Korea serves more than a million customers. Battle Entertainment serves as a supplier of personal data (preferences, reading history, etc) to the Airbloc Data Marketplace.

HUMANSCAPE

Humanscape is a leading blockchain-based network for patients with rare diseases which enables patients to efficiently track down their health while facilitating the development of cures and new drugs. Humanscape allows patients to retain control and authority over their own health data and improves overall healthcare throughout the health system.

RAINIST

Rainist is a leading Korean fintech software company which provides recommendations for financial products based on one's lifestyle patterns. It provides a financial management service Bank Salad with over 830,000 downloads on Apple Appstore and Google Playstore. Rainist serves as a supplier of financial data (credit card transaction history, financial spending history, etc) to the Airbloc Data Marketplace.

KMONG

Kmong is the TOP micro business matching platform in Korea. It enables individuals to both sell and buy services. Its categories include design, marketing, document, business, computer, music and video, life services, and handmade products. Kmong serves as a supplier of transaction data to the Airbloc Data Marketplace. Kmong has also established interest in purchasing personal data on the Airbloc Data Marketplace to allow individuals on the Kmong platform to execute targetted advertising strategies.

FYSICAL

Fysical is the world's first code-complete, fully-functional, decentralized location data market. Fysical serves as a supplier of location data to the Airbloc Data Marketplace.

INDORSE

Indorse is a decentralized social network for professionals. Through cryptoeconomic incentives and a reputation system, Indorse incentivizes users to add their skills/accomplishments and endorse those of others, Indorse creates a revolutionary trusted platform for verifying one’s profile and achievements. With this partnership Airbloc would be integrating Indorse’s profile verification features to enhance the reliability of data submitted to the Airbloc Data Marketplace.

PROBLEMS IN THE DATA INDUSTRY

Users group

Data Privacy Infringed

The Data market is dominantly controlled by centralized services that aggregate data and sell them to other enterprises to generate huge revenues. Individuals do not know how their data is collected, priced and sold.

Not Rewarded Fairly

Neither fair rewards nor data ownership is granted to individuals, who are the original data source.

Apps phone_iphone

Illegal Data Monetization

Because there are no existing markets for apps to sell personal data, apps rely on the sales of data through illegal means. This results in a massive infringement of personal privacy as individuals do not know how their data is collected, priced and sold.

Data Consumers equalizer

Rising Advertising Costs

Advertising costs have increased because the control of data lies with centralized data brokers. This is a problem for small and medium enterprises as they find it hard to have access to high quality data in low quantities.

Missing Marketplace

Today, there are no existing data marketplaces that allow enterprises to purchase high quality and insightful data at reasonable prices to run effective and targeted campaigns. Data consumers / advertisers needs more direct and granular data – beyond simple pieces of info like gender, browsing history and residence.

AIRBLOC'S FEATURES

DAuth Protocol

DAuth is an approval system that seeks permission from users to allow apps to monetize their data on their behalf. Collected data include installed apps list, location data, app usage time, browsing history, apps store transaction history, etc. Through DAuth, users will be able to earn from the monetization process. The distribution of rewards is guaranteed by smart contracts.

Data Campaigns

Aside from personal data collected by the Airbloc App and DAuth, enterprises can also initiate data campaigns to collect more granular and direct data about a user. Examples of such data include “Alice likes cats, and is intending to purchase a cat.” Although such inferred data can be bought from existing marketplaces, they are not conclusive of an individual’s real preference, furthermore to even obtain such data would be highly expensive. No such direct data is available today in any data marketplace.

Data Marketplace

Personal data collected will be sold on the Airbloc Data Marketplace and enterprises would be able to buy these data to conduct Targeted advertising.

ABL Token

Enterprises will purchase data through ABL tokens, users and apps are rewarded with ABL tokens for supplying data to the marketplace. For more technical information, visit our Technical Whitepaper.

THIS IS HOW WE DIFFERENTIATE

Simple Deployment and Easy Onboarding

3rd party app developers can install the Airbloc Software Development Kit in 10 minutes and users will immediately gain access to the Airbloc Network.

Scalability and Extensibility

Unlike other blockchain projects like Datum and Datawallet, Airbloc does not have to acquire users by encouraging them to download a native application because of the Airbloc SDK.

Airbloc’s proprietary SDK has already been stress tested by <br>over 40,000,000 mobile devices in Korea.
Airbloc’s proprietary SDK has already been stress tested by
over 40,000,000 mobile devices in Korea.

If an App has 30 million users, and the App's developers decides to install the Airbloc SDK,
30 million users will immediately be able to monetize their data and supply data to the Airbloc Data Marketplace.

THIS IS OUR ROADMAP

Release of Airbloc SDK MVP (Minimum Viable Product) Application

Release of Airbloc Data Marketplace BETA

Release of Airbloc SDK BETA and DAuth Protocol BETA

Launch of Airbloc RC (Release Candidate) Version after BETA Testing

FULL Release of Airbloc SDK, DAuth Protocol and Airbloc Data Marketplace

Foundational Documents

To help you gain a deeper understanding of Airbloc Protocol, our team has prepared 3 papers for your review:

Media

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