Exchange data between companies in a data alliance and gain deeper insights into customer data without sacrificing customer data privacy.
Connect fragmented customer data across different enterprises within data alliances to gain further insights for your product, marketing, research, customer experience, business intelligence.
Exchange data in real-time via HTTPS connection in a data privacy compliant manner through Airbloc’s consent-management and data exchange platform.
Data Lab is a Korean consumer trend analysis developed to help businesses gain deeper insights into consumer behaviours and patterns.
Learn more about Data Lab
More than 1M+ customer data and customer consent data across various industries such as finance, commerce, public transportation, and travel are being exchanged by Airbloc on a daily basis.
As Klaytn’s blockchain ecosystem partner, Airbloc relies on Klaytn’s blockchain to collect and manage information regarding personal data usage consent to ensure the integrity of data provenance and data flows.
Exchanging data between companies of different industries within an alliance can open up doors for more joint-marketing activity. Through exchanging user behavior data based on user consent and customer cohort filtering, companies within the alliance are able to enrich their promotional offers with larger packages and conditional vouchers that are mutually beneficial and personalized for each user.
In addition to these marketing offer consolidation functionalities, the platform also helps to manage budgets for the marketing campaigns, manage campaign triggering conditions, and frequency capping for the automation of these joint-marketing activities.
